Of course we should expect Microsoft to push their new mobile operating system, Windows Phone 7. Here’s what I’m wondering now: WHO are they targeting? Are they going to fight Android’s powerful marketing mystique? Or are they going to make an attempt to appear as trendy as Apple (the keyword here being “appear”. Apple is not trendy). My prediction is that Microsoft is going to create a massive push-marketing campaign over the internet and television… and billboards too I’m sure.
Anyway, here is their first official video advertisement for Windows Phone 7 mobile operating system.
Today, October 11 2010, may be one of the most anticicpated days since the moon landing. I mean it probably tops the moon landing (because you know, it was staged). Anyways, the launch of Windows Phone 7 has finally officially debuted to the public. It’s been quite a journey, but the moment has come. Now let’s not get all gushy and jittery just because the new OS is making it’s way into the market. Another way of putting it is don’t get “hot” for it like the Apple Fanboys. Ignore Microsoft’s television commercials, if they dare to imitate Apple’s marketing strategy. Jeese… if your product is good then it should sell itself.
Tune into the program today. It starts at 9:30 a.m. EDT/6:30 a.m. PDT.
As 2009 winds down, the excitement grows for the release date of Windows Mobile 7. Still unannounced, Microsoft will most likely release their new mobile OS in October, 2010. But is it too late? The iPhone dominated the mobile market in 2007. And in 2009 Google’s new Android mobile platform swept up whatever the iPhone didn’t grab, especially now that Android 2.0 just released. Anybody in between either had a Smartphone or Pocket PC that ran Windows Mobile 6.
Now it’s Microsoft’s turn again. And remember, Microsoft is usually never 3rd in the competition. Of course, you have to give it to Apple for jumping into the Smartphone arena so aggressively, they really did do a phenomenal job marketing their iPhone. And Google… well they didn’t need to do much to grab the attention of the public.
The battle continues, and we won’t know who really deserves the Smartphone marketshare until sometime in 2010. I always gauge the success of the iPhone, Android, and Windows Mobile between each other using Google Trends. This Google tools allows you to compare multiple keyword search terms based on popularity. Notice how Microsoft has a significant lead over Google Android, even right after Android 2.0 came out. This shows you the kind of lead Microsoft has, and why they aren’t necessarily worried about Apple or Google. As long as they’re in the top 3, they won’t sweat it. But Steve Ballmer will not settle for #3, or #2. Even #1 is a little shady but I guess that will have to do
