Of course we should expect Microsoft to push their new mobile operating system, Windows Phone 7. Here’s what I’m wondering now: WHO are they targeting? Are they going to fight Android’s powerful marketing mystique? Or are they going to make an attempt to appear as trendy as Apple (the keyword here being “appear”. Apple is not trendy). My prediction is that Microsoft is going to create a massive push-marketing campaign over the internet and television… and billboards too I’m sure.
Anyway, here is their first official video advertisement for Windows Phone 7 mobile operating system.
Windows Phone 7, previously aka "Windows Mobile 7"
Windows Phone 7 is an operating system created specifically for mobile phones. Since Windows Phone 7 runs on most “touch” Smartphones and Pocket PC’s it competes indirectly with the new Apple iPhone.
Vertigo Software is a software solution provider for Microsoft that creates applications for their operating systems. They’re working very closely with Microsoft in order to create applications for their new mobile endeavor, Windows Phone 7. Here’s a sneak peak video at the Netflix app for Windows Phone 7. Please excuse the ‘short’ humor by Scott Stanfield, CEO of Vertigo (notice how no one laughed at his Hannah Montana and tanning joke ). His company is one of Microsoft’s software solution providers for Windows Phone 7. With his army of 30 or so well-trained developers, you can’t expect him to bring you state-of-art mobile applications AND make you laugh.
Ok, let’s put things into perspective. Microsoft wants to keep Windows Mobile 7 a secret right now because the competition between the 3 major players (Android, iPhone, and Blackberry) is as high as it has ever been in history.
So Microsoft turns to LinkedIn to find it’s mobile developer fixer-upper’s employees. Through these job listings, Microsoft is actually revealing a lot about Windows Mobile 7. For one, Silverlight seems to me a main focal point for the new mobile operating system. Secondly, WM7 is focusing a lot on PC-to-mobile hardware compatibility (i.e. USB support). Third, Internet Explorer for mobile is going to have huge improvements. What is a mobile internet phone without a decent browsing experience?
Anyways, more gold nuggets regarding the release of Windows Mobile 7 are expect soon. Or, if you are the kind of person who MUST have a date in their mind, Windows Mobile 7 will most likely be revealed in March of 2010.
). His company is one of Microsoft’s software solution providers for Windows Phone 7. With his army of 30 or so well-trained developers, you can’t expect him to bring you state-of-art mobile applications AND make you laugh.
