Of course we should expect Microsoft to push their new mobile operating system, Windows Phone 7. Here’s what I’m wondering now: WHO are they targeting? Are they going to fight Android’s powerful marketing mystique? Or are they going to make an attempt to appear as trendy as Apple (the keyword here being “appear”. Apple is not trendy). My prediction is that Microsoft is going to create a massive push-marketing campaign over the internet and television… and billboards too I’m sure.
Anyway, here is their first official video advertisement for Windows Phone 7 mobile operating system.
HTC seems to want to express their intellectual side through the naming of their new WP7 devices. Through the Twitter grapevine, the names of the yet-to-be released Windows Phone 7 devices manufactured by HTC have been leaked.
The HTC Mozart, Maestro, Salsa, Tango, and Swing are all top candidates for the new WP7 devices. The news is just taunting. We need some visual aids here, but nothing has emerged… yet. Either way, it’s great to know that HTC has an arsenal of devices that should fit the personality of every consumer out there.
HTC Russia, I mean. They’re still Russian. While most people probably can’t read the language, they’re leaking sensitive information about the new Windows phone. Also, the HTC HD2 will be getting the very first Windows Mobile 7 upgrade download.
Since Windows Mobile 7 will have new hardware expectations, only a select few of WM6 phones will actually be able to upgrade to WM7. I believe Microsoft and HTC are working closely together, in order to plan the release date of the new Windows Mobile operating system.
HTC has been strategizing over how they should manage the market race for mobile marketshare. As of December of 2009, the iPhone and Android have been extinguishing Windows Mobile 6 in the marketplace. Some fellows at XDA have speculated that HTC will be releasing three new Windows Mobile 7 devices in Q2 or Q3 of 2010: the HTC Photon, HTC Trophy and HTC Tera.
However, during an open Q&A session with Microsoft in London, the head of Microsoft’s mobile division confirmed that the new mobile phones will NOT be released until LATE 2010. This usually means Q4. Remember, Windows Mobile 7 has a lot of catching up to do.
If you are hesitating on whether or not you should wait for Windows Mobile 7… don’t. It is going to be a year until it is released. However, if you want to remain loyal to Microsoft, get an HTC HD2 that runs Windows Mobile 6.5. Rumor has it that the HD2 will be the first phone to get the Windows Mobile 7 upgrade.
What is going on here? Project Pink? It’s a codename for the new Windows Mobile team that Microsoft is thrusting full throttle. Only a few minor details are known about project Pink. In short, it involves the integration of the Zune platform with Windows Mobile 7, but like I said the details are shady. It’s great news though to see Microsoft making innovated, albeit risky decisions.
