Windows Phone 7, previously aka "Windows Mobile 7"
Windows Phone 7 is an operating system created specifically for mobile phones. Since Windows Phone 7 runs on most “touch” Smartphones and Pocket PC’s it competes indirectly with the new Apple iPhone.
Most people have at least heard of Google stepping into the mobile phone market in 2010. Apparently Google and HTC were working closely together in 2009 to create a phone specifically designed for ‘Google Users’ (aka, almost everybody). Google’s superphone, now called the Nexus One, has been praised already for its performance and style. A few bloggers got a sneak peek of the Nexus One. In short, they said that “Google Phone = iPhone + a little extra screen and a scroll wheel. Great touch screen, and Android” [tc]. The Nexus One is purely a rebranded HTC phone that Google licensed. You might notice that the Nexus One looks awfully similar to the HTC Passion. No, you’re not tripping. Google probably chose the Passion to start from. Then, HTC and Google worked closely together in order to tailor the phone’s software and hardware to work seamlessly with almost any Google web application.
You might be thinking “Ok, Kyle. Now what does this have to do with Windows Mobile, let alone Windows Mobile 7?” Essentially, this proves that HTC is not siding with any particular mobile operating system. HTC manufactures Pocket PC’s and Smartphones… period. Too many people are speculating that Windows Mobile 7 is a lost cause, simply because they see HTC making phones for everyone but Microsoft these days. First off, that’s not true. HTC, if anything, is working closest to Microsoft. Hell, Windows Mobile still runs on 80% of all HTC phones. HTC and Microsoft are huge customers of each other. In fact, I wouldn’t doubt if Microsoft was HTC’s biggest client as far as sales volume goes.
Does this pose a threat to Windows Mobile 7? In reality, yes. However, it’s undeniably healthy for Microsoft AND Google to compete with each other in the mobile marketplace. I highly doubt that Microsoft’s and Google’s CEO are reclining back in their office chairs, counting their profits. No way. If anything, they’re getting a thrill out of the competition. Each company wants to be the best by having the best mobile phone. Hey, as consumers, this is the best thing possible for us. It drives prices down AND promotes better quality product. Right now the Nexus one is $530 directly from Google and $180 if you buy it from T-Mobile. You can use any unlocked GSM service carrier. Gotta love that.
Rumor has it is that Windows Mobile 7 will debut on the HTC HD2 in November of 2010 (yes, a year from now… I’m sorry I can’t do anything about it…). Anyways, this is great news regarding the compatibility between Windows Mobile 7 and the HTC HD2. Seeing how HTC owns about 80% of the entire Smartphone marketshare, I’m happy to hear that they’re sticking with Microsoft’s platform. This also means that HTC will probably work very closely with Microsoft’s Windows Mobile 7 team, because they want their mobile operating system working on HTC’s hardware devices. Incompatibility issues between the OS and hardware is where most mobile problems are coming from these days. Well, regardless, HTC is in the Windows Mobile 7 ring FOR SURE.
As 2009 winds down, the excitement grows for the release date of Windows Mobile 7. Still unannounced, Microsoft will most likely release their new mobile OS in October, 2010. But is it too late? The iPhone dominated the mobile market in 2007. And in 2009 Google’s new Android mobile platform swept up whatever the iPhone didn’t grab, especially now that Android 2.0 just released. Anybody in between either had a Smartphone or Pocket PC that ran Windows Mobile 6.
Now it’s Microsoft’s turn again. And remember, Microsoft is usually never 3rd in the competition. Of course, you have to give it to Apple for jumping into the Smartphone arena so aggressively, they really did do a phenomenal job marketing their iPhone. And Google… well they didn’t need to do much to grab the attention of the public.
The battle continues, and we won’t know who really deserves the Smartphone marketshare until sometime in 2010. I always gauge the success of the iPhone, Android, and Windows Mobile between each other using Google Trends. This Google tools allows you to compare multiple keyword search terms based on popularity. Notice how Microsoft has a significant lead over Google Android, even right after Android 2.0 came out. This shows you the kind of lead Microsoft has, and why they aren’t necessarily worried about Apple or Google. As long as they’re in the top 3, they won’t sweat it. But Steve Ballmer will not settle for #3, or #2. Even #1 is a little shady but I guess that will have to do
We all need to be on the same page. What is a Smartphone exactly? A Smartphone is an electronic device that has mobile capabilities (i.e, you can call someone with it) and also has basic PC functions. Smartphones are not simply phones that run Windows Mobile. A Blackberry is a smartphone, for example.
Typically, if your phone has a touch screen, it is referred to as a Pocket PC rather than a Smartphone. Pocket PC’s have more PC functionality overall.
Smartphones are here to stay for the next decade or so. What will change though is who possesses the majority of Smartphone market share in this time. According to market share data from Canalys, the iPhone, Blackberry, and Google Android operating systems took a huge bite out of Windows Mobile’s warm apple pie in 2009. In fact, Android surpassed Windows Mobile’s growth rate in Q2 of 2009. Uh oh. This has scared the shit out of the Windows Mobile team, which explains why Steve Ballmer (Microsoft’s CEO) is revamping his Windows Mobile team personally. And since HTC manufactures 80% of Smartphones today, Microsoft doesn’t want them signing any long term contracts with Google Android or Palm.
{democracy:2}
I’m certainly an avid Windows Mobile fan, but Microsoft did lose in the Smartphone market share challenge of 2009. Definitely expect more from Microsoft with Windows Mobile 7. If they don’t pull through, they will be out for good.
Review of the Windows Phone camera app, Turbo Camera. Incoming search terms:320×50 moviewindows phone camera appturbo cameraturbo camera windows phoneturbo camera wp7turbocam Windows phone reviewwindows phone 7 mango multitasking torrent
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Most of those apps for Windows Phone 7 are downloadable from http://www.windowsphoneapplist.com/ ;)
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